The Evolution of the Low-Cost Carriers in the Trans-Tasman Aviation Market

This research examined the evolution of low-cost carriers (LCCs) in Trans-Tasman aviation market, quantifying their impact and qualifying influence on market. New Zealand is Australia’s second largest tourist air routes to Australia are Zealand’s busiest; as such, trans-Tasman passenger traffic significant economic strategic interest. study utilized an exploratory design in-depth longitudinal approach examine market understand process development. The qualitative data was by document analysis. period from 1995 2020. first entered 1995. case revealed that since time, has broadly had four discrete phases. phase 2003 when market; saw rapid growth following launch services Pacific Blue Airlines (a subsidiary Virgin Blue) Jetstar Airways. An important development took place 2010, rebranded Australia, and, implemented full-service network carrier (FSNC) business model. In 2016, AirAsia-X utilizing fifth freedom rights, provide daily Airbus A330 Coolangatta Auckland. exited early 2019 leaving Airways sole operating (Phase 4).